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Niche Marketing Your
Aquaculture Products


When running a successful aquaculture operation, production is only half the battle. Before you can see any return for your hard work, you still must be able to sell your fish. Due to the absence of large-scale aquaculture processing plants in the Midwest, it is important to understand niche markets in order to effectively market your products. This bulletin explains general marketing concepts and provides ideas for selling your aquaculture products locally.




Kimberly Lomax
Office Manager

Illinois-Indiana Sea Grant College Program
University of Illinois
1101 W. Peabody Drive
374 National Soybean Research Center, MC-635
Urbana, IL 61801
Ph: 217.333.6444 | Fax: 217.333.8046
University of Illinois Extensio
Sea Grant
Purdue University